StyleFrame

Privacy Policy

Last updated: May 31, 2026

StyleFrame ("the extension") helps you identify women's fashion in a paused YouTube video frame and find shoppable links. This policy explains what data the extension handles and how.

Summary

StyleFrame runs on your own Google Gemini API key (BYOT — bring your own token).
Your API key and preferences are stored locally on your device and are never sent to us.
Captured video frames are sent only to Google's Gemini API for analysis, using your key.
We collect a small amount of anonymous usage analytics to understand which features are used.
We do not sell your data, and we do not run any server that stores your personal data.

Information the extension handles

1. Your Gemini API key

Stored locally via the browser's chrome.storage.local.
Used only to authenticate requests from your browser to Google's Generative Language API (generativelanguage.googleapis.com).
Never transmitted to the developer or any third party other than Google.

2. Captured video frames

When you click "Shop this frame," the extension captures the current frame from the video element.
The frame image is sent directly from your browser to Google's Gemini API for product identification.
Frames are not stored by the extension and are not sent anywhere else. Google's handling of this data is governed by the Google APIs Terms of Service and the Google Privacy Policy.

3. Preferences

Your selected shopping region, model choice, and toggle settings are stored locally via chrome.storage.local.

4. Anonymous usage analytics

We use Google Analytics 4 (via the Measurement Protocol) to record a small set of non-personal, aggregate events: extension installed, onboarding completed, a frame was analyzed (with item count, region, and model), an analysis failed, and a retailer link was clicked (with retailer name and item category).
A random, anonymous client identifier is generated and stored locally to group events. It is not linked to your identity, your Google account, or your API key.
We do not collect your name, email, IP-based location beyond GA4 defaults, browsing history, or the contents of analyzed frames.

Data sharing

Google (Gemini API): receives captured frames and your API key to perform identification. Required for the core feature.
Google Analytics: receives anonymous usage events described above.
Retailers: when you click a product link, your browser opens that retailer's search results in a new tab. We do not share data with retailers; standard browsing applies once you visit their site.

We do not sell, rent, or trade your data.

Data retention

Locally stored data (API key, preferences, analytics client id) remains on your device until you remove the extension or clear its storage.
Analytics events are retained in Google Analytics according to your GA4 retention settings.

Your choices

You can remove the extension at any time to delete all locally stored data.
You can revoke or rotate your Gemini API key in Google AI Studio.

Permissions

storage — to save your API key and preferences locally.
Host access to generativelanguage.googleapis.com — to call the Gemini API with your key.
Host access to google-analytics.com — to send anonymous usage events.

Contact

For questions about this policy, contact: [email protected].